Sponsored video – The Cube by Electrolux

The video above has some more details on The Cube, the brilliant popup I visited in Milan and which is now coming to London. It’s to be perched on top of the Royal Festival Hall and will feature guest appearances from some of the best chefs in the UK.

The Cube seats 18 people round one table; everything is terribly swish and modern. The table zooms down from the ceiling, and the head chef cooks in front of you, introduces some of the dishes, and generally makes – or should make – you feel welcome. Sat Bains, Daniel Clifford, Claude Bosi, Tom Kitchin and others are going to be cooking at the London version.

When I went to the Milanese Cube, Andrea Sarri’s food was not only straightforwardly dazzling, but the steely modernity of the venue, the view of the Duomo, the neat avian style of the place – made it one of the best meals I’d had so far this year.

Electrolux are paying for the Cube, of course, and the central idea behind the project is to flog white goods. (Although, in Milan, the kitchen tended towards the metallic and inductiony, and there was hardly any white plastic to speak of.) But I don’t think that that should necessarily detract from the experience – these chefs know what they’re doing, earth won’t have anything to show more fair than the view across to Westminster, and anyone prepared to pay for the experience should have a damn good evening.

I tend to avoid sponsored posts, or taking money for plugging stuff on this website. But in this case I didn’t hesitate. I’m confident that when the Cube comes to London, it’ll be one of the most sought-after tables in town. If you can possibly get a space, you really should go.

Article sponsored by Electrolux

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